We have established a new confectionery brand in Pécs Starting from scratch: we designed the strategy, brand identity, online shop and communications system for Gulner’s premium yet accessible world.

Gulner was launched with the aim of offering traditional confectionery flavours in premium quality, yet at an affordable price. Working together, we built the brand’s identity from the ground up – from brand positioning and visual identity through to the online shop and the initial communication campaign.

The strategy focuses on the The Gulner Experience The focus is on: high-quality ingredients, freshness, reliable ordering and a premium experience that isn’t just for special occasions.

We have organised the brand’s range into three clearly distinct categories. The Gulner Classic the well-known, traditional desserts, the Gulner Icon the brand’s own unique features, the Gulner Free yet it brings together products that are free from [certain substances].

To this end, we designed an elegant yet approachable visual identity. The logo, the warm shades of gold and cream, and the classic typography evoke the world of traditional patisseries whilst lending Gulner a contemporary, premium feel.

We have designed the online shop so that customers who plan their cake orders in advance, last-minute shoppers and those looking for gluten-free products can all quickly find the right choice for them. We have adapted the interface, which is built on the Shoprenter platform, to Gulner’s visual identity and its own product logic.

We also developed a comprehensive communications strategy for the launch of the brand, which, in addition to premium brand-building, focuses on promoting the products, high-quality ingredients, the range of gluten-free options and occasion-based orders.