{"id":1175,"date":"2025-02-07T14:43:27","date_gmt":"2025-02-07T13:43:27","guid":{"rendered":"https:\/\/yco.hu\/?page_id=1175"},"modified":"2025-06-18T10:05:34","modified_gmt":"2025-06-18T08:05:34","slug":"marketing","status":"publish","type":"page","link":"https:\/\/yco.hu\/en\/our-solutions\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"
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Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Home page<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our solutions<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All our efforts in preparation and development are meaningless if the project does not deliver the expected results. The goal of marketing is to fulfil objectives and take our clients' communication, measurement strategy and brand image to a new level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are many aspects of marketing planning, but usually the so-called (GP)RACE model (G<\/strong>oals \/ P<\/strong>ersonas \/ R<\/strong>each \/ A<\/strong>ct \/ C<\/strong>onvert \/ E<\/strong>ngage), we plan the online presence of companies according to dimensionality.\u00a0<\/p>

We are looking at how to interpret business objectives, who to target, what opportunities we have to reach the target group and what they relate to most, how we visualise their journey to engagement and ultimately how they will engage with the brand.<\/p>

A very important part of marketing planning is to stick to a set budget, prioritised task lists and timetables are drawn up with an expert eye.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tData-driven marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPurpose-driven marketing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Content marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the most important things in marketing today is to valuable, useful, rich content<\/strong> that cover all consumer touch points and are always targeted to where the business needs to be, based on business objectives. know the greatest value<\/strong> create.\u00a0<\/span><\/p>

All content related to your online presence is examined their purpose (3H model), the place of the company's media mix and the decision model<\/strong> according to their role.\u00a0<\/p>

By doing this a consistent, conscious content strategy<\/strong> that best serves the business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Search engine marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Search engine marketing is not a linear process, <\/span>but also the continuous examination and optimisation of content and technical conditions.<\/b><\/p>

In the course of our joint work, we will also look at the objectives from the perspective of organic traffic management and formulate proposals and concrete tasks for a better result.\u00a0<\/span><\/p>

The resulting content will be rethought in terms of search logic, so that the effectiveness of the ads can be improved, since <\/span>the more relevant we are, the better quality indicators we can achieve.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Community marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4 posts a week? 10 posts a week? Who decides what is right? Are posts made because we put them in a contract?<\/p>

As with other areas, we provide services in line with our business objectives.\u00a0<\/p>

Social media is not just about posting - it's about strategy, creativity and continuous optimisation<\/strong>. A strong online presence increases the brand loyalty, engaging audiences and delivering real business results<\/strong> bring. We can help you make sure your social media channels don't just entertain, but create value - from followers to customers, from likes to conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing automation, newsletters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reached at the right time, with the right message, a customer not only listens, but acts.<\/p>

We use marketing automation and targeted newsletters to help you build relationships, increase engagement and maximise conversions - all without manual work.<\/p>

Be it automated email campaigns, dynamic segmentation or behavioural messages,<\/strong> we build systems that communicate effectively for you. Well-written and timed emails not only inform, they create real value - increasing sales, building brand loyalty and provide a personalised experience for your target audience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PPC campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our paid campaigns are designed and implemented with the user's entire lifecycle in the digital ecosystem in mind, ensuring you get the right message at the right place at the right time.<\/strong> In this way we not only get one-off visitors, but also dedicated brand consumers<\/strong>.<\/p>

Our projects and partnerships include brand building, community activation, lead generation and e-commerce sales. In our domestic and international campaigns, we most often use Google Ads, Meta Ads, TikTok and LinkedIn<\/strong> systems, to this mix we add other platforms according to specific objectives.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Measurement, monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The measurement of the work done is decided on a case-by-case basis for each project, as as many business objectives, as many measurement systems<\/strong> can be developed.\u00a0<\/p>

Our aim is to create a transparent, real-time statistics<\/strong> to our customers, which is a nice way to look at a morning coffee.\u00a0<\/p>

But you can measure not only results, but also operations. With different monitoring services (server, performance, transaction, etc.) we are able to show the errors that are usually missed in the results evaluation, i.e. where the wasted business potential is.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our marketing projects at a glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Have a question?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Call us back to find the best solution for you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI request a recall<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketing Home \/ Our Solutions \/ Marketing All our efforts in preparation and development are meaningless if the project does not deliver the expected results. Marketing aims to fulfil the objectives and take our clients' communication, measurement strategy and brand image to a new level. Marketing planning There are many aspects to marketing planning, but usually the so-called (GP)RACE model (Goals \/ Personas \/ Reach [...]<\/p>","protected":false},"author":7,"featured_media":4363,"parent":229,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1175","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMarketing - YCO digital agency<\/title>\n<meta name=\"description\" content=\"A marketing c\u00e9lja, hogy beteljes\u00edtse a c\u00e9lokat \u00e9s \u00faj szintre emelje \u00fcgyfeleink kommunik\u00e1ci\u00f3j\u00e1t, m\u00e9r\u00e9si strat\u00e9gi\u00e1j\u00e1t \u00e9s m\u00e1rkaim\u00e1zs\u00e1t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yco.hu\/en\/our-solutions\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\" \/>\n<meta property=\"og:description\" content=\"A marketing c\u00e9lja, hogy beteljes\u00edtse a c\u00e9lokat \u00e9s \u00faj szintre emelje \u00fcgyfeleink kommunik\u00e1ci\u00f3j\u00e1t, m\u00e9r\u00e9si strat\u00e9gi\u00e1j\u00e1t \u00e9s m\u00e1rkaim\u00e1zs\u00e1t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yco.hu\/en\/our-solutions\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"YCO digital agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yco.digital.agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yco.hu\/wp-content\/uploads\/2025\/04\/yco-marketing-Megosztasi-kep.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yco.hu\/megoldasaink\/marketing\/\",\"url\":\"https:\/\/yco.hu\/megoldasaink\/marketing\/\",\"name\":\"Marketing - 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