SME Start Innovation
Y-shift Ltd. is conducting a project funded by the National Research, Development and Innovation Fund on „Development of a qualitative market research tool based on the Y-QUAL digital platform” under the SME START INNOVATION (2020-1.1.1-KKV START) call for proposals. You can keep up to date on the progress and status of this project on our website.
Name of the beneficiary: Y-shift Ltd.
The title of the project is: Development of a qualitative market research tool based on the Y-QUAL digital platform
The amount of the contracted project: 32 932 730 Ft
The amount of aid contracted: 19 759 638 Ft
Rate of aid (in %): 60,00 %
Start date of the project: 2021.07.01.
Project completion date: 2022.06.30.
The project identification number: 2020-1.1.1-KKV-START-2020-00361
Description of the project content
The aim of the project was to develop a qualitative market research tool based on a digital platform, which allows for a simpler and more cost-effective way of surveying a qualitative sample (20-50 people) of different target groups.
The developed system provides a platform for digital ethnography, online community survey and online focus group techniques, which are currently underdeveloped and underused in the Hungarian market.
The continuous (1-3 weeks) interviewing of participants organised in an online community, where they can answer questions and tasks, even on a daily basis, via smartphone or computer, can be carried out at significantly lower costs than traditional techniques used in the market research market (e.g. face-to-face interviews, focus groups). In addition, by using a digital-first approach, micro-segmented outreach campaigns can be used to deliver qualitative research engagements to the smallest target segments, thus greatly increasing the market potential of your business.