Van Gogh Exhibition - Building Social Communication

Posted on

Our aim was to develop a comprehensive social communication strategy that would not only promote the exhibition, but also provide a deeper insight into the artist's life and work.

Solution

  • TikTok: Creative, informative videos about the artist's life and the exhibition's curiosities to reach a younger audience.
  • Instagram: Spectacular art posts and short videos that capture users' attention visually.
  • Facebook and YouTube: We took advantage of the potential of these platforms to reach a wider audience with longer video content and event communication.
  • PPC campaigns: Coordinated advertising ensured that relevant target groups were effectively directed to the exhibition.

Results

Thanks to a coordinated communication strategy, attendance at the exhibition has steadily increased, while social media activity (views, engagements) has also seen a significant increase.

See more of our work!