The story of Tornyos started more than 30 years ago in Baranya County, and today it is a healthy combination of homemade cakes and efficient production, aiming to bring a lot of happy smiles to people's faces.

In 2024, we came across the Tower project, which started off super exciting, as the brand had almost no coherent online footprint, and so we had to start from scratch thinking about how we wanted to understand the value proposition, the market and the vision. 

How did we get started?

The logo was a given, but even there, agreement had to be reached to create a coherent brand image for the future. We then set about developing the website. With relatively low man-hour capacity, we tried to produce the best result for the technology, which was a look and feel that met expectations. Most importantly, we finally had a comprehensive portfolio of content for the brand to start communicating.

How do we communicate?

Basically, we follow a manufacturer pull marketing strategy, where the main goal is to build the brand, and to do this, after identifying the problems of consumers, we combine it with interesting, funny and informative communication. In addition to building an online footprint, we focused on shooting TikTok videos to generate more significant reach for the brand as early as possible, which has yielded very good early results for the brand. Alongside brand building, tactical campaigns are supporting the brand's reseller presence, and there is an increasing focus on B2B communications and overseas expansion.