The Csillag Pharmacies network currently includes 14 public pharmacies and 7 branch pharmacies in Veszprém County, Székesfehérvár and Budapest.

Our journey together started in 2021 when we started building the Star Pharmacies online store. We started with a customized Shoprenter store, which has undergone many improvements over the years. 

What are the challenges of such a project?

 

The biggest challenge with online pharmacies is that most of the products sold in online stores are identical and it is very difficult to differentiate them. Therefore, special attention needs to be paid to creating the right brand, customer and user experience, because the difference can be shown through other elements of the process.

How have we built the digital presence of the pharmacy network?

In the offline pharmacies of Star Pharmacies, you will find very friendly, cordial service and fair prices. Our task has been to adapt this to the digital environment. 

We launched simultaneously on several well-known media and aimed to create a quality online footprint that matched our brand image. And of course there has been an increasing emphasis on tactical campaigning based on results and seasonal needs. The key to the success of the project is that it has the right focus on the customer side, so we are kept up to date with the information we need and the company's operations are being adapted to meet the needs of online shopping.

What are we most proud of?
  • With such a large number of products, there are so many possibilities for communication, and we have a lot of successful themes, educational content and effective campaigns behind us.
  • We like to build something together with our clients, so we can be an integral part of their team and their business processes. 
  • We are confident that our proposals on product focus will be widely welcomed by consumers. 

See more of our work!