HU

Services

Year

2023

Category

I will check the page

Genome of the Dinosaur - Building Social Communication

Posted on

We needed to develop a comprehensive social media strategy that would effectively reach young people and families, while highlighting the interactive and visual nature of the exhibition.

Solution

  • TikTok: We launched a „How to take good pictures at the exhibition?” series, which increased interest and interaction through fun and informative content
  • Instagram: We built the brand image through visually appealing content, short videos and imaginative games.
  • Facebook: We published special 4-picture grid posts and humorous content to reach an even wider audience.
  • Youtube: The longer video content has been placed here to give a more detailed presentation of the exhibition and its interactive elements.

Results

Thanks to coordinated, platform-specific communication, the Dinosaur Verum exhibition generated significant reach and interaction, while the number of visitors continued to grow. The creative approach created a strong emotional connection with the target audience, with thousands of comments and messages.

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