Conscious consumers and engaged employees increasingly prefer purpose-driven brands and companies.
Purpose-driven communications is about creating a purpose-driven marketing strategy around a brand that is aligned with the social issues, values and why the company authentically represents.
We can help you define your marketing objectives, values and the story behind them to create honest and confident communication. This is a pillar of digital recognisability and connectivity.
B2C helps you sell dedicated consumers who are consciously looking for brands in the market that are similar to their values and are eager to identify with you.
Employer branding aligns managers and staff around a common culture, to which are more easily connected new colleagues.
B2B and in the area of sales or partnering corresponding to interests and partners with values and customers attract communication, which can be the key to achieving long-term goals.
The key word is credibility. It's not just a communication strategy, where if you communicate well, you will achieve your goal, it's important to act accordingly and shape your corporate culture!
Our job is to help you understand and adapt the meaning of your company and brand in order to achieve your business goals with the help of engaged consumers and employees!
“At YCO, we work to make our customers as proud of their digital presence as they are of their own company and brand.“
Over the past months, our professional workshop has been working and thinking a lot on the topic of digital brands, communication and how to show the way for brands and companies that have long been on the path of digitalisation.
B4C marketing, the Business For Customer concept, is a recurring theme in the new marketing trends. The main difference compared to the past is that in this case the company does not just want to sell its product, but wants to do something for the customer.
Have you ever attended a meeting where you talked through your periodic targets? Have you thought about how to quantify or measure them? Have you read about what makes a good goal?
Now we are looking for answers to these questions!
