HU

Services

Year

2023 – 2024

Category

I will check the page

Salvador Dalí Exhibition - Realisation of online communication

Posted on

We needed to develop a comprehensive online communication strategy that would effectively reach students nationwide, while highlighting the exhibition's impressive artistic values and special features.

Solution

  • Social media strategy: We highlighted iconic pieces of Dalí's oeuvre with unique content. On Instagram, we engaged young people with visually stunning posts and interactive stories.
  • TikTok campaign: We showcased the exhibition's highlights with creative videos and provided exclusive sneak peaks for the audience to engage with young people on relevant, modern platforms.
  • Facebook: To build community, we created events and launched art trivia games to increase engagement.
  • Targeted PPC campaigns: We created advertisements targeting students in university towns, directly encouraging them to visit the exhibition.

Results

Thanks to coordinated communication, the exhibition reached its target audience from all over the country, generating significant interest and attendance. The interactive and creative approach brought Dalí's art closer to the students, who were not only spectators but also active participants in the exhibition.

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