Strategy
Find Focus
We usually start projects with a deeper understanding of the “why”, which is an excellent tool provided by our proprietary Find Focus methodology.
We will assess your business and brand's capabilities and position around five themes to ensure that we can maximise the value of our work.
In many cases, the methodology also holds up a mirror to businesses to see whether their leaders have a similar vision or business issues for the company.
Online presence audit
We give you an objective picture of where your online presence stands compared to your competitors. The focus of the audit varies from topic to topic, as it doesn't matter whether we're really looking into the technical and UX areas of a website or the SEO aspects.
Depending on the objectives set, we will look for valuable correlations and areas for improvement from our own data and statistics, and from analysis of leading software.
During the analysis, we identify all the mistakes that the prospective look should not make, and we also point out the shortcomings and improvement opportunities of the brand's other interfaces.
Planning visitor routes
One of the most exciting aspects of planning is understanding the relationship between needs, actual visitor activity and opportunities. Who is buying our products and why? How much are we losing from them? How happy are they during their journey?
It's important to understand your customers, use different analytical methodologies to examine their real-life operations, and then jointly analyse the knowledge gained. This includes heat-map analysis, statistical analysis, customer and user experience research, among others.
Our speciality is CJR, or Customer Journey Research, which predicts the emotions and frustrations of our target groups, visually demonstrating why they can or cannot achieve their goals.
Strategy planning
Digital strategies start with defining the objectives, creating personas and visitor journeys to shed light on the target groups' connections, motivations and online behaviours.
A good strategy will give you an accurate and detailed picture of your online presence, shortening learning and optimisation time and saving you a lot of unnecessary costs and wasted capacity.
The (GP)RACE model we use (Goals / Personas / Reach / Act / Convert / Engage) transforms corporate visions into transparent processes.
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